Co-Creation for Innovation in Creative Industries explored at MIOIR symposium
野狼社区 Institute of Innovation Research brings together academics and industry practitioners to examine how co-creation is reshaping innovation across the creative sector.
Held at the Alliance 野狼社区 Business School on Thursday 16 April, this dynamic event brought together researchers, creative practitioners and industry stakeholders to map the co-creation landscape across the creative industries.
The symposium celebrated the variety ways in which collaborative approaches allow developing new products, services and experiences while addressing social and technological challenges. The discussions highlighted the growing importance of participatory innovation in enabling more inclusive and responsive creative practice.
Creative industries are increasingly experimenting with the co-creation approaches, including emerging technological solutions such as immersive media and generative AI, as well as diverse stakeholders. The symposium provided a space to reflect on these developments, derive some common insights, and explore their implications for research and practice.
The event was chaired and moderated by Dr Marianna Rolbina and Dr Tonny Kukeera (University of 野狼社区).
Programme highlights
The symposium featured lightning talks, a panel discussion and facilitated group sessions, bringing together academic and industry perspectives on co-creation in practice.
The participants explored current best practices, common barriers to implementation, and how co-creation can be scaled across different contexts. Discussions also highlighted the importance of trust, planning, shared ownership and effective collaboration between academia, industry and creative communities.
In the afternoon, participants took part in group discussions on the future of co-creation, focusing on how co-creation process can be improved to achieve new social, creative, and commercial outcomes.
Reflecting on the event, Dr Marianna Rolbina commented:
Creative industries are pioneering new advances in co-creation. Events like this allow us to bring together different perspectives and identify common learnings to reflect how collaborative innovation can be made more inclusive, scalable and impactful.
The symposium forms part of MIOIR鈥檚 ongoing research into innovation in creative industries and wider innovation systems. Insights from the event will inform future work on co-creation, collaboration and the evolving role of stakeholders in creative innovation.